The Story Behind DietSupplements.org
Warning: what you're about to read may anger you. But I promise if you read the entire article, the knowledge you obtain is worth hundreds, possibly thousands, of dollars.
99% of Consumers Overpay for Diet Supplements
The supplement industry has a dirty little secret they DO NOT want you to know: they mark up products from 500%-2,200%! That means the $60 bottle of pills you've bought may cost a mere $3 to make.
Pretty shocking, huh?
Some may find it dishonest, but the fact is it's business. Supplement companies know you'll choose a $60 product over a $10 one because you ASSUME you're paying for quality. But that's not the case. It's simply the psychology of pricing: a trick marketers use to increase perceived value.
The combination sneaky marketing and ignorance of consumers is the reason why the supplement industry made over $5.5 billion last year.
Does this make you angry?
It should. It makes me angry...even though I profited from it.
I paid a large nutraceutical company a generous sum of money for the rights to 10 diet supplement formulas. I used my business and marketing know-how to sell 100's of thousands of bottles. I made a lot of money.
Here's what I used to charge for weight loss supplements:
| Product Name | Selling Price | Manufacturing Costs | Markup |
| Ghreleptin | $29.95 | $5.05 | 493.07% |
| Leptoburn | $39.95 | $5.05 | 691.09% |
| Lipoffeine | $39.95 | $2.25 | 1675.56% |
| Motivatex | $49.95 | $3.05 | 1537.70% |
| NoxyCalm | $79.95 | $6.85 | 1067.15% |
| Phenomannan | $39.95 | $4.05 | 886.42% |
| Phenterexin | $69.95 | $3.05 | 2193.44% |
| Roid Rager | $59.95 | $5.00 | 1099% |
| Thyrovor | $49.95 | $3.90 | 1180.77% |
| Zapputight | $49.95 | $4.07 | 1127.28% |
Phenterexin, my best selling supplement, had almost a 2200% mark up. I couldn't believe I was making $67 PROFIT for each bottle sold. Even though my line of products worked well, and provided benefits beyond the price charged, it didn't seem right.
Smart consumers would go out